Message Precision Communication Digital Age PDF A2c776603

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On Message: Precision Communication for the Digital Age PDF




by Theo Theobald : On Message: Precision Communication for the Digital Age

ISBN : #0749464879 | Date : 2013-02-28

Description :

PDF-6d49e | Social media has changed the landscape of communication, and many consumers are facing an information overload. In the digital world, less really is more.On Message is a valuable take on communications in business to help marketers and small business owners gain and sustain new customers. It bridges the gap between the classic rules of persuasive writing and the increasing demands of new media: fr… On Message: Precision Communication for the Digital Age


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[Pub.64fuG] On Message: Precision Communication for the Digital Age PDF | by Theo Theobald


On Message: Precision Communication for the Digital Age by by Theo Theobald

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Customer Advocate Saboteur Word Mouth PDF 062e77273

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The Customer Advocate and The Customer Saboteur: Linking Social Word-of-Mouth, Brand Impression, and Stakeholder Behavior PDF




by Michael W. Lowenstein : The Customer Advocate and The Customer Saboteur: Linking Social Word-of-Mouth, Brand Impression, and Stakeholder Behavior

ISBN : #0873898117 | Date : 2011-07-18

Description :

PDF-3cfd5 | Over the past decade, the concept, and effective execution, of off-line and online social (and business-related) informal peer-to-peer communication has become extremely important to marketers as, increasingly, business-to-consumer (B2C) and business-to-business (B2B) customers have shown distrust, disinterest, and disdain for most supplier messages conveyed through traditional media. The Customer… The Customer Advocate and The Customer Saboteur: Linking Social Word-of-Mouth, Brand Impression, and Stakeholder Behavior


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[Pub.82DLi] The Customer Advocate and The Customer Saboteur: Linking Social Word-of-Mouth, Brand Impression, and Stakeholder Behavior PDF | by Michael W. Lowenstein


The Customer Advocate and The Customer Saboteur: Linking Social Word-of-Mouth, Brand Impression, and Stakeholder Behavior by by Michael W. Lowenstein

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Innovation International Corporate Alexander Gerybadze PDF 524263172

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Innovation and International Corporate Growth PDF




: Innovation and International Corporate Growth

ISBN : #3642108229 | Date : 2010-06-01

Description :

PDF-a12a5 | Research and development (R&D) as well as innovation are the drivers of change and the key determinants of growth in many industry and service sectors. In spite of the financial turmoil and restructuring of the world economy after 2008, investment in R&D is expected to grow further. Innovation competence will continue to be a major success factor for internationally operating companies. The book p… Innovation and International Corporate Growth


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Valuation Intangible Assets Exploration Entrepreneurship PDF Ff099a483

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The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship) PDF




by Philipp Sandner : The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship)

ISBN : #3834917745 | Date : 2009-10-08

Description :

PDF-f9273 | Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from … The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship)


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The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios (Innovation und Entrepreneurship) by by Philipp Sandner

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Forum Markenforschung Tagungsband Internationalen DERMARKENTAG2014 PDF 317c86e42

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Forum Markenforschung: Tagungsband der internationalen Konferenz „DERMARKENTAG2014“ (German Edition) PDF




: Forum Markenforschung: Tagungsband der internationalen Konferenz „DERMARKENTAG2014“ (German Edition)

ISBN : #3658100540 | Date : 2015-06-12

Description :

PDF-d14d6 | Der Sammelband präsentiert die Vorträge von Wissenschaftlern und Praktikern, die an der 5. Konferenz DERMARKENTAG2014 teilgenommen haben und mit ihren Beiträgen Denkanstöße für die Markenforschung und Markenarbeit liefern. Die Veranstaltung steht für innovative Markenforschung sowie eine hohe Qualität der Inhalte; sie bietet eine Plattform für den Austausch zwischen Praxis und Wissenschaf… Forum Markenforschung: Tagungsband der internationalen Konferenz „DERMARKENTAG2014“ (German Edition)


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Forum Markenforschung: Tagungsband der internationalen Konferenz „DERMARKENTAG2014“ (German Edition) by

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Last Prospecting Guide Youll Ever PDF 7e4d757f2

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The Last Prospecting Guide You’ll Ever Need: Direct Sales Edition PDF




by Bob Burg : The Last Prospecting Guide You’ll Ever Need: Direct Sales Edition

ISBN : #1937879127 | Date : 2012-10-16

Description :

PDF-daad2 | Do you have all of the prospects you need? Few of us do! Bob Burg has learned the secrets of effective prospecting, and now he offers his proven, time-tested techniques to you! In this powerful guide, he shows beginners and pros alike how to gather qualified candidates efficiently and painlessly. With The Last Prospecting Guide You’ll Ever Need by your side, you will learn exactly how to cultivate… The Last Prospecting Guide You’ll Ever Need: Direct Sales Edition


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The Last Prospecting Guide You’ll Ever Need: Direct Sales Edition by by Bob Burg

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Chief Culture Officer Breathing Corporation PDF Ef905cfdc

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Chief Culture Officer: How to Create a Living, Breathing Corporation PDF




by Grant McCracken : Chief Culture Officer: How to Create a Living, Breathing Corporation

ISBN : #0465022049 | Date : 2011-05-10

Description :

PDF-93e66 | The American corporation–deaf and blind to the world around it–needs a new professional. It needs a Chief Culture Officer.Grant McCracken, an anthropologist who now trains some of the world’s biggest companies and consulting firms, argues that the CCO would keep a finger on the pulse of contemporary cultural trends while developing a systematic understanding of the deep waves of culture in Ameri… Chief Culture Officer: How to Create a Living, Breathing Corporation


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[Pub.56hMn] Chief Culture Officer: How to Create a Living, Breathing Corporation PDF | by Grant McCracken


Chief Culture Officer: How to Create a Living, Breathing Corporation by by Grant McCracken

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Web Content Caching Distribution International PDF 87dbdebcd

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Web Content Caching and Distribution: 9th International Workshop, WCW 2004, Beijing, China, October 18-20, 2004. Proceedings (Lecture Notes in Computer Science) PDF




: Web Content Caching and Distribution: 9th International Workshop, WCW 2004, Beijing, China, October 18-20, 2004. Proceedings (Lecture Notes in Computer Science)

ISBN : #3540235167 | Date : 2004-11-23

Description :

PDF-238ed | Since the start of the International Workshop on Web Caching and Content Distribution (WCW) in 1996, it has served as the premiere meeting for researchers and practitioners to exchange results and visions on all aspects of content caching, distribution, and delivery. Building on the success of the previous WCW meetings, WCW 2004 extended its scope and covered interesting research and deployment ar… Web Content Caching and Distribution: 9th International Workshop, WCW 2004, Beijing, China, October 18-20, 2004. Proceedings (Lecture Notes in Computer Science)


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Web Content Caching and Distribution: 9th International Workshop, WCW 2004, Beijing, China, October 18-20, 2004. Proceedings (Lecture Notes in Computer Science) by

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Industry X 0 Realizing Digital Industrial PDF 4fa673887

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Industry X.0: Realizing Digital Value in Industrial Sectors PDF




by Eric Schaeffer : Industry X.0: Realizing Digital Value in Industrial Sectors

ISBN : #0749481463 | Date : 2017-05-28

Description :

PDF-8cbe0 | Industry X.0 takes an insightful look at the business impact of the Internet of Things movement on the industrial sphere. Eric Schaeffer combines deep analysis with practical strategic guidance, and offers tangible and actionable recommendations on how to realise value in the current digital age. Based on extensive research and insights into the six core competencies that have been identified by A… Industry X.0: Realizing Digital Value in Industrial Sectors


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Industry X.0: Realizing Digital Value in Industrial Sectors by by Eric Schaeffer

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Blogging Drive Business Maintain Connections PDF 234a0809c

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Blogging to Drive Business: Create and Maintain Valuable Customer Connections PDF




by Eric Butow : Blogging to Drive Business: Create and Maintain Valuable Customer Connections

ISBN : #078974256X | Date : 2010-01-17

Description :

PDF-409f6 | Use Blogging to Supercharge Sales, Customer Loyalty, Innovation, and Profits   “To connect with today’s buyer, you need to stop pushing your message out and start pulling your customers in. And there is no better tool for this than the blog! Blogging to Drive Business is an essential guide for any business wishing to use a blog to attract a steady stream of inbound opportunities.” … Blogging to Drive Business: Create and Maintain Valuable Customer Connections


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Blogging to Drive Business: Create and Maintain Valuable Customer Connections by by Eric Butow

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Nexus Initiative Brent Henley PDF 2420792a3

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The Nexus Initiative PDF




by Brent Henley : The Nexus Initiative

ISBN : #0982923910 | Date : 2010-12-02

Description :

PDF-f8b6a | Stop Networking: Networking is broken. Too many people view it as a form of taking. They want your business. They want your referrals. They want your advice. With everyone trying to get something from you, how are you ever supposed to receive the things you need to grow? You can’t. That’s why you need a new system. That’s why you need a neXus. Start Giving: It’s no secret. No great leade… The Nexus Initiative


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The Nexus Initiative by by Brent Henley

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Facebook Effect Inside Company Connecting PDF 6500a9305

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The Facebook Effect: The Inside Story of the Company That Is Connecting the World PDF




by David Kirkpatrick : The Facebook Effect: The Inside Story of the Company That Is Connecting the World

ISBN : #1439102120 | Date : 2011-02-01

Description :

PDF-2e821 | The exclusive inside story of Facebook and how it has revolutionized the way the world uses the Internet. “A fantastic book, filled with great reporting and colorful narrative” (Walter Isaacson).In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social… The Facebook Effect: The Inside Story of the Company That Is Connecting the World


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The Facebook Effect: The Inside Story of the Company That Is Connecting the World by by David Kirkpatrick

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Mindful Marketer Present Profitable Data Driven PDF 5e29ba2cc

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The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World PDF




by Lisa Nirell : The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World

ISBN : #1137386290 | Date : 2014-10-23

Description :

PDF-cfda9 | As marketing leaders look for ways to evolve from order takers to market makers, Nirell shows managers the more contextual, intuitive and innovative dimensions of marketing. The Mindful Marketer provides marketers with a powerful nexus between data-fueled analytic thinking and creative, immensely human approaches to marketing…. The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World


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The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World by by Lisa Nirell

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Online-Know-how für Manager: 101 Profi-Tipps, wie Sie Informationen schneller finden, Ihre Eigen-PR verbessern und Ihre Reichweite steigern (German Edition) PDF




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ISBN : #3658109491 | Date : 2016-06-09

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Consumer Behavior and Marketing Strategy (8th International Edition) PDF




by Jerry C. Olson J. Paul Peter : Consumer Behavior and Marketing Strategy (8th International Edition)

ISBN : #0071111778 | Date : 2008

Description :

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